{"id":5379,"date":"2026-06-16T17:45:22","date_gmt":"2026-06-16T14:45:22","guid":{"rendered":"https:\/\/emersonten.com\/sin-categorizar\/campana-plv-celsius\/"},"modified":"2026-10-06T12:03:57","modified_gmt":"2026-10-06T09:03:57","slug":"campana-plv-celsius","status":"publish","type":"post","link":"https:\/\/emersonten.com\/es\/casos-de-exito\/campana-plv-celsius\/","title":{"rendered":"Campa\u00f1a PLV Celsius"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5379\" class=\"elementor elementor-5379 elementor-367\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87b1e7 e-con e-atomic-element e-flexbox-base e-default-div e-c87b1e7-fb93ea4 \" data-id=\"c87b1e7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c87b1e7\" data-e-type=\"e-flexbox\" data-id=\"c87b1e7\">\n    <div class=\"elementor-element elementor-element-16cec58 e-con e-atomic-element e-flexbox-base e-default-div e-16cec58-d7f63f7 \" data-id=\"16cec58\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"16cec58\" data-e-type=\"e-flexbox\" data-id=\"16cec58\">\n    \t\t<div class=\"elementor-element elementor-element-0577b9f elementor-widget elementor-widget-menu-anchor\" data-id=\"0577b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6945cd e-con e-atomic-element e-flexbox-base e-default-div e-f6945cd-40948b1 e-f6945cd-40948b1 \" data-id=\"f6945cd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f6945cd\" data-e-type=\"e-flexbox\" data-id=\"f6945cd\">\n    \t\t<div class=\"elementor-element elementor-element-ce3c040 elementor-widget__width-inherit elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"ce3c040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/emersonten.com\/es\/casos-de-exito\/campana-plv-hartwall-original-long-drink\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm28.9-143.6L209.4 288H392c13.3 0 24-10.7 24-24v-16c0-13.3-10.7-24-24-24H209.4l75.5-72.4c9.7-9.3 9.9-24.8.4-34.3l-11-10.9c-9.4-9.4-24.6-9.4-33.9 0L107.7 239c-9.4 9.4-9.4 24.6 0 33.9l132.7 132.7c9.4 9.4 24.6 9.4 33.9 0l11-10.9c9.5-9.5 9.3-25-.4-34.3z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">Campa\u00f1a PLV Hartwall Original Long Drink<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/emersonten.com\/es\/casos-de-exito\/campana-plv-lowcali\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">Campa\u00f1a PLV LowCali<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"16002ee\" class=\"e-16002ee-109adec gallery-heading e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"16002ee\">Campa\u00f1a PLV Celsius<\/h1>\n\t\t\t\t\t<p class=\"content-dark e-3371a44-08ccadc e-paragraph-base e-default-p\" data-interaction-id=\"3371a44\" data-e-type=\"widget\" data-id=\"3371a44\">Sistema shop-in-shop autoportante creado para el lanzamiento de Celsius en los pa\u00edses b\u00e1lticos. Con la identidad monocroma y limpia de la marca como base y una lata gigante como ancla, la campa\u00f1a se despleg\u00f3 en las mayores cadenas de retail de Helsinki durante los seis primeros meses del producto en lineal.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90f252 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d90f252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-717f6e9 e-con e-atomic-element e-div-block-base e-default-div e-717f6e9-38b6a79 \" data-id=\"717f6e9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"717f6e9\" data-e-type=\"e-div-block\" data-id=\"717f6e9\">\n    \t\t<div class=\"elementor-element elementor-element-d45d38a elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"d45d38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Emerson10 Octagon<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74a518 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"f74a518\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faster Display<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983fe46 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"983fe46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faster Totem<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e7e14 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"85e7e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fundas de pal\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-052828f elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"052828f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Complementos<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e477057 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e477057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3253291 e-con e-atomic-element e-div-block-base e-default-div e-3253291-d4368c8 \" data-id=\"3253291\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3253291\" data-e-type=\"e-div-block\" data-id=\"3253291\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"dbb04ce\" data-e-type=\"widget\" data-id=\"dbb04ce\">El resultado:<\/p>\n\t\t\t\t\t<p class=\"content-dark e-df7b10d-e752c94 e-paragraph-base e-default-p\" data-interaction-id=\"df7b10d\" data-e-type=\"widget\" data-id=\"df7b10d\">La campa\u00f1a dio a Celsius un territorio de marca reconocible en tiendas donde el producto todav\u00eda no ten\u00eda historia en el lineal. Un solo sistema de expositores cubri\u00f3 todos los formatos de tienda: una ocupaci\u00f3n total del espacio en shop-in-shop donde la superficie lo permit\u00eda y un montaje de t\u00f3tem y pal\u00e9 donde no. La identidad monocroma se mantuvo en todos los elementos, as\u00ed que el lanzamiento se le\u00eda como una sola marca en cualquier punto donde el shopper se lo encontrara, desde la entrada de la tienda hasta el pasillo de refrigerados.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ff382fe e-con e-atomic-element e-flexbox-base e-default-div e-ff382fe-24ec52e \" data-id=\"ff382fe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ff382fe\" data-e-type=\"e-flexbox\" data-id=\"ff382fe\">\n    <div class=\"elementor-element elementor-element-9e90e21 e-con e-atomic-element e-flexbox-base e-default-div e-9e90e21-060b50c \" data-id=\"9e90e21\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9e90e21\" data-e-type=\"e-flexbox\" data-id=\"9e90e21\">\n    \t\t<div class=\"elementor-element elementor-element-acaf098 elementor-widget elementor-widget-menu-anchor\" data-id=\"acaf098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"1e6a5f4\" class=\"e-1e6a5f4-2e3f17d gallery-heading e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"1e6a5f4\">Galer\u00eda del proyecto<\/h1>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-6284111 elementor-widget elementor-widget-gallery\" data-id=\"6284111\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;overlay_title&quot;:&quot;title&quot;,&quot;overlay_description&quot;:&quot;description&quot;,&quot;columns_mobile&quot;:2,&quot;columns&quot;:6,&quot;columns_tablet&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1733474287663.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Faster Totem\" data-elementor-lightbox-description=\"Faster totem + pallet covers\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTM4MSwidXJsIjoiaHR0cHM6XC9cL2VtZXJzb250ZW4uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wN1wvMTczMzQ3NDI4NzY2My5qcGciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1733474287663-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster Totem\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster totem + pallet covers\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1732117462260.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Faster\" data-elementor-lightbox-description=\"Faster totem + Faster Display\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTM4MiwidXJsIjoiaHR0cHM6XC9cL2VtZXJzb250ZW4uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wN1wvMTczMjExNzQ2MjI2MC5qcGciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1732117462260-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster totem + Faster Display\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1732117460962.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Faster Totem\" data-elementor-lightbox-description=\"Faster totem + pallet covers + addons\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTM4MywidXJsIjoiaHR0cHM6XC9cL2VtZXJzb250ZW4uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wN1wvMTczMjExNzQ2MDk2Mi5qcGciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1732117460962-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster Totem\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster totem + pallet covers + addons\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1739994554470.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Emerson Octagon\" data-elementor-lightbox-description=\"Emerson Octagon + addons\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTM4NCwidXJsIjoiaHR0cHM6XC9cL2VtZXJzb250ZW4uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wN1wvMTczOTk5NDU1NDQ3MC5qcGVnIiwic2xpZGVzaG93IjoiNjI4NDExMSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1739994554470-768x1024.jpeg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEmerson Octagon\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEmerson Octagon + addons\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1737734727366.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Emerson Octagon\" data-elementor-lightbox-description=\"Marca: Celsius\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTM4NSwidXJsIjoiaHR0cHM6XC9cL2VtZXJzb250ZW4uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wN1wvMTczNzczNDcyNzM2Ni5qcGciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1737734727366-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEmerson Octagon\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarca: Celsius\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1737121008499.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Emerson Octagon\" data-elementor-lightbox-description=\"Marca: Celsius\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTM4NiwidXJsIjoiaHR0cHM6XC9cL2VtZXJzb250ZW4uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wN1wvMTczNzEyMTAwODQ5OS5qcGciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/emersonten.com\/wp-content\/uploads\/2026\/07\/1737121008499-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEmerson Octagon\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarca: Celsius\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e6ecb6b e-con e-atomic-element e-flexbox-base e-default-div e-e6ecb6b-d6759b6 \" data-id=\"e6ecb6b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e6ecb6b\" data-e-type=\"e-flexbox\" data-id=\"e6ecb6b\">\n    <div class=\"elementor-element elementor-element-5bbded2 e-con e-atomic-element e-flexbox-base e-default-div e-5bbded2-e8ac328 \" data-id=\"5bbded2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5bbded2\" data-e-type=\"e-flexbox\" data-id=\"5bbded2\">\n    \t\t<div class=\"elementor-element elementor-element-dfb619f elementor-widget elementor-widget-menu-anchor\" data-id=\"dfb619f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edca1e4 e-con e-atomic-element e-flexbox-base e-default-div e-edca1e4-f16663b benefits-split__intro \" data-id=\"edca1e4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"edca1e4\" data-e-type=\"e-flexbox\" data-id=\"edca1e4\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"f7941fd\" data-e-type=\"widget\" data-id=\"f7941fd\">El reto<\/p>\n\t\t\t\t\t<p class=\"content-dark e-de76712-effb98c e-paragraph-base e-default-p\" data-interaction-id=\"de76712\" data-e-type=\"widget\" data-id=\"de76712\">Celsius entraba en tiendas donde el shopper no conoc\u00eda la marca, en una categor\u00eda en la que todos los competidores pelean por la atenci\u00f3n a base de color y ruido. El lanzamiento necesitaba presencia desde el primer d\u00eda: visible desde el otro extremo del pasillo, con capacidad para un volumen real de producto e inconfundiblemente Celsius a primera vista. <br><br>La parte pr\u00e1ctica era igual de exigente. La distribuci\u00f3n de las tiendas cambiaba de una cadena a otra, as\u00ed que ning\u00fan formato \u00fanico encajaba en todas. Y con un despliegue en las mayores cadenas de retail de Helsinki, cada unidad ten\u00eda que viajar plegada en plano y montarla el personal de la tienda, sin un equipo de campo pasando por cada punto de venta.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aa44574 e-con e-atomic-element e-flexbox-base e-default-div e-aa44574-2f60a19 e-aa44574-2f60a19 \" data-id=\"aa44574\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"aa44574\" data-e-type=\"e-flexbox\" data-id=\"aa44574\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"69b7afd\" data-e-type=\"widget\" data-id=\"69b7afd\">La soluci\u00f3n<\/p>\n\t\t\t\t\t<p class=\"content-dark e-e6cba6f-4ae1da8 e-paragraph-base e-default-p\" data-interaction-id=\"e6cba6f\" data-e-type=\"widget\" data-id=\"e6cba6f\">Emerson10 plante\u00f3 el lanzamiento de Celsius como un sistema de campa\u00f1a modular, no como un expositor aislado. El Emerson10 Octagon ancl\u00f3 la zona shop-in-shop: llevaba la lata gigante por encima de la l\u00ednea del lineal y daba visibilidad a la marca desde todas las direcciones. <br><br>Los Faster Displays y los Faster Totems bajaron de escala la misma identidad para las tiendas con menos superficie, las fundas de pal\u00e9 convirtieron el stock a granel en volumen de campa\u00f1a con marca y los complementos llevaron el mensaje por toda la sala de ventas. <br><br>Todos los elementos se produjeron en una sola f\u00e1brica, se imprimieron con un \u00fanico est\u00e1ndar de color y se entregaron plegados en plano. Los equipos de tienda hicieron el montaje a su propio ritmo, lo que mantuvo el despliegue en plazo en todas las cadenas durante la ventana de lanzamiento.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e98ffaa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e98ffaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/emersonten.com\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hablemos de tu proyecto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a PLV Celsius Sistema shop-in-shop autoportante creado para el lanzamiento de Celsius en los pa\u00edses b\u00e1lticos. Con la identidad monocroma y limpia de la marca como base y una lata gigante como ancla, la campa\u00f1a se despleg\u00f3 en las mayores cadenas de retail de Helsinki durante los seis primeros meses del producto en lineal. Emerson10 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-5379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a PLV Celsius - Emerson10 POS factory<\/title>\n<meta name=\"description\" content=\"C\u00f3mo un sistema shop-in-shop modular, con una lata gigante como protagonista, sostuvo el lanzamiento de Celsius en las mayores cadenas de Helsinki. 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